What to expect

You will take a leading role in our retention team, providing strategic direction and ideas for mobile growth, both during extensive data-driven audits and long term engagements that leverage mobile marketing CRM platforms.

What you'll do:

• Take a lead role in client project delivery for our mobile app retention audits + CRM programs working with multiple clients simultaneously

• Use mobile app analytics and attribution tools to build and investigate key user funnels, segmented retention charts and behavioral analyses to find problems, opportunities and campaign ideas for our clients

• Develop strategic marketing automation roadmaps based on a detailed understanding of the client's qualitative and quantitative data insights

• Create and deliver presentations which communicate growth opportunities to product, analytics, and executive leadership.

• Scope detailed experiments to validate hypotheses that align closely with user psychology and usage habits for a broad range of mobile apps

• Help the team turn experiments into complex lifecycle flows using triggers and segmentations that intelligently send campaigns with both static and dynamic content

• Closely monitor campaign delivery and conduct robust statistically significant reports against core retention KPIs (not just leading indicator campaign metrics)

• Present and lead workshops at client onsite visits, weekly iteration calls and one on one consultations that confidently communicate your expertise to both junior team members and executives

• Manage and train one or more Junior/Mid Growth consultant, who will assist you with executing on the client work

What you bring to us

• 3+ years of experience of driving demonstrated impact with experiments or strategic initiatives in a product or marketing role

• Specifically, we're looking for people with a keen interest in improving retention, ideally with experience building retention + engagement through marketing automation or product development

• Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker or Periscope.

• Excellent organizational and prioritization skills with the ability to think strategically, creatively, and analytically.

• A drive for impact, a curious and tenacious approach and a relentless desire to help our clients improve their growth metrics via data-driven experiments.

• A degree in a relevant, quantitative field (e.g. Mathematics, Statistics, Marketing or Data-centric disciplines etc. are all very interesting)

Nice to have:

• Desirable but not mandatory: Intermediate front end or back end development skills (especially in mobile development) in any of HTML, CSS, javascript, swift, C++ is a massive plus, as is the ability to spec technical integrations for SDKs

• Desirable: A deep familiarity with the mobile app marketing ecosystem, possessing a good grasp of the relevant platforms, technologies, tools and approaches to drive growth for mobile

• Also desirable but not mandatory: Experience processing data in any of SQL, R, Python, Excel is a big plus.

• Also desirable but not mandatory: Experience managing people