The team you will be a part of

The Brand Management team promotes and maintains the brand image at local, national or international levels. Coordinates marketing strategies, including packaging, pricing, expense budgets, advertising and promotion of the brand. Develops associated advertising campaigns for the brand.

This role in summary

We are looking for a talented Social Media PR and Events Senior Analyst to join our Brand Management Team in Milan.

Your responsibilities will include

Brand and product PR:

• Definition of the Italian PR Plan (coordination of activities, new launches, brand purpose, ecc… with Category, Brand, Digital ed Emea Teams)
• Media relation management and identification of opportunity of newsworthiness for free (events, radio, media, ecc)
• PR amplification of Media Plan / Brand campaigns
• Competition benchmarking
  

Digital PR:

• Digital PR amplification on social platforms (e.g. Facebook, Instagram, particular focus on Linkedin)
• Consistency between traditional PR and digital PR / bloggers / influencers / communities
• Definition of the “relation plan” with Influencer/KOL (vd Designers) for free-opportunity of awareness/consideration (e.g. free post for free appliances)
• Always looking for new channels/media and communities
• Competition benchmarking
  

Events:

• 360° accountability in the management of Trade Partners/ Press/ Consumers/ Employees Events
• Main point of contact for EMEA Team for International Events in Italy (i.e. Eurocucina/Salone del mobile)
  

Internal communication:

• Close coordination and contact with the Digital Team for employees newsletter
• Definition of a social communication plan for employees (e.g. Linkedin)
  

Corporate PR&Comms:

• Close collaboration with EMEA Team for the definition of the Italian Corporate Reputation Plan (across digital and physical channel)
• Close collaboration with EMEA Team for CSR activation (vd Green Pea)
• Media relation management and identification of opportunity of newsworthiness for free (events, radio, media, ecc)
• Events management (es. Plant Visit) for Trade Partners, Press, Consumers and Employees
• Competition benchmarking (focus CSR)
  

Minimum requirements

• Degree in economic or communication
• Minimum 5 years marketing experience in structured environment with ability to interact in a complex and structured environment
• Minimum 5 years of experience in similar roles
• Excellent project management skills
• Ability to interact with cross functional stakeholders
• Strong written, verbal and presentation skills
• Fluent English (written and spoken)
  

Preferred skills and experiences

• Hyper-collaborative approach
• Proactivity and curiosity
• Organization and ownership
  

What we offer

• Work in a well structured and consolidated team
• International environment and global career opportunities
• Opportunity to have a great impact on company development
• Participating in international projects
• Great team spirit and atmosphere
• Agile working (for some days of the week)