Job description

If you love, live and breathe marketing, we want you to join our team! Play with a Purpose is celebrating 30 years in the business of using play, participation and engagement to drive business results. We are building a team of passionate, intelligent, fun and creative minds who believe that being kind, playing hard, thinking big and creating smiles are what it’s all about. We also believe that “In a world filled with copies, we LOVE being the originals” so we constantly design and deliver the BEST corporate team events in the world. We are looking for a Marketing Manager to develop, implement, track and optimize our marketing campaigns to drive revenues.

As our Senior Marketing Manager, we will count on you to have a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept to execution. Working with the sales and executive team, you will create and launch campaigns to help us find clients that are interested in a new approach to learning, building teams, giving back and promoting company culture. You’ll be responsible for social media, website development, SEO, email campaigns and other compelling ways to help us generate new corporate accounts with Fortune 500 companies.

Sound like you? We believe in placing the perfect person in the perfect role, as it insures your success and happiness in your job. To do that, we use a Culture Index survey. Please click here to take the survey: https://go.apply.ci/s/F9F4C50000 You will not be considered without taking the survey.

Is this Right Up Your Alley? It is if:

• You are highly creative in identifying target audiences and building campaigns that engage, motivate and inform
• You are a self starter – because while you will have a supportive team around you, you will need internal drive to move the needle
• You are able to manage processes and develop budgets
• You are analytical and proficient in marketing research and statistical analysis
• You have strong storytelling, writing and grammar skills

You will Thrive in this Role if you can…

• Develop communications and marketing strategies that encompass a plethora of tools including online presence, media, public relations, internal communications, brand marketing, advertising, direct mail, etc.
• Plan and execute all online marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Rebuild our website to drive better SEO and the right clients
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative campaigns to support growth strategies

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Supervise support team and collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Do you think you will thrive with us? To help us insure that, we use a Culture Index survey. Please click here to take the survey: https://go.apply.ci/s/F9F4C50000 Taking the survey shows us your commitment to finding your ideal job, so you will not be considered without taking the survey.

Education, Qualifications & Skills

• Minimum of 3 years experience in a marketing or a related field
• Proven working experience in online marketing, preferably with experience selling B-to-B in the events and training or other services industry
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media and/or display advertising campaigns
• Experience with SalesForce and integrating & measuring data in digital campaigns
• Experience in optimizing landing pages and user funnels, setting up and optimizing Google Adwords, and building PPC campaigns
• Solid knowledge of ad serving and website analytics tools (e.g., Google Analytics, etc. )

Is This You?

At Play with a Purpose, we believe that if you truly love what you are doing, you will be highly successful, have more fun at work, be more creative in your role, and continuously develop your skills and talents. We are here to help you do that while together we build the brand and company. Remember to take the survey: https://go.apply.ci/s/F9F4C50000 And check out our website: www.playwithapurpose.com.

Job Type: Full-time

Schedule:

• Monday to Friday

Application Question(s):

• How many years of SalesForce experience do you have?
• How many years of Google SEO/Analytics experience do you have?

Experience:

• marketing: 3 years (Preferred)

Work Location: Hybrid remote in Orlando, FL 32811

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